ARALSK 213 : Survive. Explore. Seize.

ARALSK 213: Survive. Explore. Seize.
A survival MMO set in the hauntingly beautiful wasteland of post-apocalyptic Kazakhstan. Where scarcity drives conflict, every decision matters, and player stories become the ultimate content.
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The Vision
ARALSK 213 immerses players in a meticulously crafted 64+ km² seamless open world where every encounter tells a story. This isn't just another survival game—it's an intense, atmospheric experience set in the haunting landscape of Central Asia's environmental catastrophe.
In this unforgiving environment, scarcity drives every interaction. From the moment you spawn, you'll be forced to make critical decisions: form alliances or prey on the weak, build shelter or roam nomadically, hoard resources or trade for protection.
With industry-leading vehicle physics, ballistics modeling, and a dynamic weather system that directly impacts gameplay, ARALSK 213 delivers a level of immersion unprecedented in the genre.
Elevator Pitch
Survival MMO with PvP + PvE
Sandbox gameplay with deep crafting mechanics and sophisticated vehicle/logistics systems that create emergent narratives.
Seamless Open World (64+ km²)
No loading screens. A vast, continuous expanse of desolation punctuated by dense points of interest where resources—and danger—concentrate.
Player-Driven Content
Stories emerge organically from resource scarcity, territorial control, and the delicate balance between cooperation and betrayal.
Why Kazakhstan?
The Aral Sea region provides a fresh canvas for survival gameplay—one virtually untapped in Western gaming. This isn't just another post-apocalyptic wasteland; it's a real environmental catastrophe zone transformed into an immersive playground.
Fresh Geography
Break free from the overused American and Eastern European settings that dominate the genre. Central Asia offers unique terrain, architecture, and cultural touchpoints.
Authentic Aesthetic
Post-Soviet industrial decay meets harsh natural beauty, creating a visual identity that stands apart from competitors.
Untold Stories
The real-world ecological disaster of the Aral Sea provides rich narrative soil for world-building that feels both alien and historically grounded.
The empty sea — our identity.
Market Opportunity
ARALSK 213 enters the market at a pivotal moment, addressing key industry trends while carving out a distinct identity in a competitive landscape.
Rising Demand
Player appetite for realistic survival sandboxes continues to grow, with titles like DayZ and Rust maintaining strong player bases years after release.
Setting Fatigue
The market is saturated with Western post-apocalyptic settings. Our Central Asian locale offers a fresh visual and cultural palette that stands out immediately.
Discovery Evolution
Short-form video has become the dominant discovery channel for new games. Our visually distinctive environment is engineered for viral-worthy moments.
Prioritizing Visual Fidelity
We understand that first impressions are everything. Our marketing assets maintain absolute clarity and visual impact—never compromised by compression or resolution limits.
Original Sources Only
All marketing materials use original 1080p/1440p source files with minimal compression to preserve the atmospheric details that define our world.
Honesty in Presentation
Every video is clearly labeled "In-engine / WIP" to maintain transparency while showcasing our advanced visual systems.
Multiple Format Optimization
Content is prepared in platform-specific formats to avoid third-party recompression that degrades visual quality.
Clarity over compression.
Deep Immersion Through Systems
ARALSK 213 elevates immersion beyond visual fidelity by implementing sophisticated systems that create tangible consequences for every player action.
Vehicle Physics
Traction models respond to terrain type, weather conditions, and vehicle modifications. Damage and wear mechanics create meaningful decisions about resource allocation.
Advanced Ballistics
Bullet drop, penetration, and ricochet are fully simulated, rewarding skill and tactical positioning over simple point-and-shoot gameplay.
Survival Metrics
Hunger, thirst, disease, and trauma systems interact with weather conditions to create complex risk/reward scenarios beyond mere hit points.
Lore: The Catastrophe
The world of ARALSK 213 emerged from cascading disasters—both man-made and natural—that transformed the Aral Sea region from an environmental crisis into a brutal struggle for survival.
1
Before Day X
The Aral Sea crisis intensifies as climate change accelerates desertification. Military installations and secret research facilities dot the region as geopolitical tensions rise.
2
Day X
A catastrophic biochemical incident at a classified research facility releases an unknown agent. Official communications cease as governments collapse and mass evacuation attempts fail.
3
The Aftermath
Years later, survivors emerge from bunkers and shelters to find a transformed world. Factions form around resource control as the true nature of the incident remains shrouded in mystery.
4
Age of Survival
The present. Scattered enclaves struggle to maintain territory while scavengers, caravans, and predatory groups navigate the hostile landscape in search of the means to survive—or dominate.
Scarcity Drives Conflict
In ARALSK 213, resource scarcity isn't just a survival mechanic—it's the engine that drives meaningful player interaction and emergent gameplay.
Core Resources
Water and food (perishable, varies in quality)
Clothing and armor (environmental protection, ballistic resistance)
Weapons and ammunition (scarce, varied, repairable)
Fuel (manually extracted, highly contested)
Building materials (salvaged, limited)
These resources aren't evenly distributed—they concentrate in high-risk zones where player encounters become inevitable. Every interaction forces a critical decision: talk... or take?

When resources are scarce, every encounter becomes a negotiation.
World Map: 64+ km²
The vast, seamless world of ARALSK 213 streams dynamically, eliminating loading screens and maintaining immersion as players traverse its varied environments.
Key Locations
Abandoned villages with scattered supplies
Oil depots with critical fuel reserves
Military airfield with high-tier loot and exposure
Underground bunker network with rare technology
Dried seabed with hidden caches and ambush points
The world is zoned by risk and reward—safer areas offer basic supplies but little progression, while high-value zones demand preparation and likely conflict with other players.

Your routes become your stories.
Factions & Social Dynamics
Caravaneers
Nomadic trading groups that establish temporary markets and maintain the fragile supply lines between settlements. They value fuel, vehicles, and protection above all else.
Their knowledge of safe routes and hidden caches makes them valuable allies, but their convoys are prime targets for ambitious raiders.
Stalkers
Lone scavengers and small bands specializing in recovery missions into dangerous zones. They prioritize mobility and stealth over confrontation.
Stalkers accumulate detailed knowledge of the region's dangers and opportunities, selling information alongside salvaged goods.
Paramilitary
Organized forces seeking to establish control over strategic resources and territory. Well-armed but constantly challenged by resource limitations.
Their operations range from protection rackets to full military assaults on rival compounds, creating both threats and opportunities for players.
Unlike traditional MMOs, ARALSK 213 features no NPC-driven market economy. Safe zones offer minimal services and information exchange, but all meaningful trade happens directly between players in a gray economy built on scarcity and trust.
Who owns the road?
Environmental Threats
The natural world of ARALSK 213 presents dangers as immediate as any human opponent. Wildlife, contamination zones, and weather systems create dynamic risk factors that influence every expedition.
Predatory Fauna
Wolf packs hunt the steppe at night, while mutated boars exhibit territorial aggression unlike their natural counterparts. These creatures provide essential food and materials—if you can safely hunt them.
Contamination Zones
Pockets of biochemical residue create localized hazards requiring specialized equipment to safely navigate. The most dangerous zones hide the most valuable salvage.
Hunting Dynamics
The need for animal proteins and materials forces players to develop tracking skills and learn migration patterns—but gunfire attracts more than just prey.
Visual Language
ARALSK 213 establishes a distinctive visual identity that captures the harsh beauty of its setting while delivering information through environmental storytelling.
Post-Soviet Atmosphere
Industrial decay contrasts with natural beauty, creating a world that feels both haunting and historically authentic. Every location tells a story of what was lost.
Cinematic Grading
Subtle dust and grain effects enhance the harsh reality of the environment without compromising visual clarity. Light behaves realistically, creating striking contrasts.
Thermal Contrast
Warm sand tones during day cycles shift to cold blue-tinged darkness at night, reinforcing the brutal temperature swings that influence survival tactics.
Hard light, harsh land.
Dynamic Weather & Day/Night Cycles
Weather in ARALSK 213 isn't just visual window dressing—it's a core system that impacts gameplay decisions, creating unique tactical situations and survival challenges.
Survival Impact
Sandstorms reduce visibility but mask movement sounds. Rain provides precious water but increases hypothermia risk. Temperature extremes affect stamina and health.
Tactical Considerations
Night operations require light sources that reveal position. Storms provide cover for raids but complicate extraction. Players must constantly adapt tactics to conditions.
Resource Planning
Weather forecasting becomes a valuable skill as players learn to predict conditions and prepare appropriate gear, creating a deeper preparation phase.
The Empty Sea
The dried Aral seabed forms the haunting centerpiece of our world—a vast expanse of cracked earth and rusted ships that stands as monument to environmental catastrophe. This stark landscape isn't just backdrop; it's a character in its own right, influencing movement, resource distribution, and player psychology.
Here, the scale of human figures against abandoned tankers creates a profound sense of isolation and vulnerability. Every expedition across this wasteland becomes a calculated risk, balancing direct routes against exposure to elements and hostile observation.
Where the sea used to be.
Core Survival Loop
Survival in ARALSK 213 demands constant attention to basic needs, creating a foundation of gameplay that drives exploration, conflict, and cooperation.
Resource Management
Water, food, medicine, and fuel exist in limited quantities with varying quality. Clean water is rarer than contaminated sources that require purification.
Storage & Spoilage
Food degrades over time unless properly preserved. Storage containers have weight and space limitations, forcing critical inventory decisions.
Status Effects
Hunger, dehydration, disease, and exposure cascade into performance-degrading conditions that impact combat effectiveness and mobility.
Every calorie counts.
Food Systems
Securing nutrition goes beyond simple hunger meters. ARALSK 213 implements deep food acquisition and preparation systems that reward player skill and create meaningful progression.
Acquisition Methods
Hunting: Different animals provide varying nutritional profiles, but require appropriate weapons and tracking skills
Fishing: Less risky but time-consuming, with seasonal and location-based catch rates
Foraging: Wild plants offer medicinal benefits alongside basic nutrition, but require botanical knowledge
Trading: The safest but most resource-intensive method, requiring valuable goods for exchange
Preservation Techniques
Food preparation isn't just aesthetic—smoking, drying, salting, and cooking raw ingredients increases shelf life and nutritional value while reducing disease risk. Specialized tools and facilities become valuable infrastructure worth protecting.
Eat or be eaten.
Player-Driven Economy
Unlike traditional MMOs with artificial NPC vendors and fixed prices, ARALSK 213 implements a true scarcity-based economy where every transaction carries both opportunity and risk.
Direct Barter
All meaningful trade happens directly between players, with values determined by real-time scarcity and need rather than preset algorithms.
Emergent Currency
Certain rare, stable resources naturally evolve into currency equivalents as players establish consensus value—ammunition, medicine, and fuel often serve this role.
Trade Security
Organizing safe transactions becomes a valued service. Player groups emerge as trade facilitators, charging security fees to guarantee exchange safety.
Transport Risk
Moving valuable goods creates vulnerability, leading to escort missions, convoy systems, and inevitable ambush dynamics that generate intense player conflicts.
Combat & Gear Systems
Combat in ARALSK 213 emphasizes tactical decision-making over twitch reflexes. Realistic weapon handling, ballistics, and damage modeling create high-stakes encounters where preparation and positioning often determine outcomes.
Weapon Customization
Modular attachment systems for optics, grips, stocks, and muzzle devices
Multiple caliber options with distinct ballistic properties
Maintenance requirements that impact reliability during critical moments
Armor & Clothing
Protective gear balances ballistic protection against mobility penalties and noise generation. Environmental protection from clothing becomes equally crucial, with specialized gear for extreme weather conditions.
Combat Dynamics
Sound propagation, cover mechanics, and flanking opportunities create layered tactical situations. Weapon report carries across vast distances, potentially attracting unwanted attention.
Every shot has a story.
Vehicle & Logistics Systems
Vehicles in ARALSK 213 aren't simply faster travel methods—they're complex systems requiring maintenance, fuel, and protection while enabling new gameplay dynamics around resource transportation and territory control.
Acquisition & Maintenance
Vehicles must be found in varying states of disrepair, requiring specific parts and tools to restore functionality. Ongoing maintenance prevents critical failures during operations.
Customization
Vehicles can be modified with armor plating, expanded cargo capacity, specialized fuel tanks, and weapon mounts—each modification impacting performance characteristics.
Logistics Operations
Resource transportation becomes a specialized role, with convoy mechanics, escort missions, and inevitable ambush dynamics creating emergent gameplay.
Supply wins wars.
Building & Territory Control
The ability to secure space and resources forms a critical progression path in ARALSK 213, creating valuable targets and territorial dynamics between player groups.
Construction System
Modular building components with structural integrity requirements
Defensive elements including barriers, traps, and observation points
Specialized functional structures for crafting, storage, and vehicle maintenance
Security Mechanics
Lock systems, alarm triggers, and defensive emplacements create layered security. Every defense has counters, maintaining the risk/reward balance of raiding established positions.
Territory Marking
Visual claim systems allow players to communicate territorial boundaries, creating recognizable faction zones that influence navigation decisions and diplomatic interactions.
Progression & Specialization
Player advancement in ARALSK 213 follows a skill-based rather than level-based model, allowing for meaningful specialization while maintaining a relatively flat power curve that keeps encounters dangerous regardless of experience.
1
Skill Development
Practical abilities improve through use rather than arbitrary experience points. Medical treatment, mechanical repair, weapon handling, and crafting all develop independently based on player actions.
2
Knowledge Systems
Environmental knowledge unlocks efficiency in resource gathering. Players develop mental maps of resource spawns, safe routes, and danger zones that become valuable assets.
3
Reputation Mechanics
Actions influence how other players perceive characters, with reputation systems allowing for identification of known raiders, trusted traders, or skilled specialists.
4
Workshop Specialization
Infrastructure development allows for specialized production facilities that become valuable community resources, encouraging collaboration around shared capabilities.
Specialize to survive.
Dynamic World Events
The world of ARALSK 213 pushes back against player actions through both scripted and emergent event systems that create unpredictable scenarios demanding adaptation.
Resource Dynamics
Supply locations deplete with use and replenish on varying schedules
Player concentration around resources triggers dynamic threat scaling
Seasonal changes impact resource availability patterns
Triggered Events
Certain player actions can trigger cascading events—a gunfight might attract predators or hostile groups, while excessive resource harvesting could trigger territorial responses from established factions.
Scheduled Competitions
High-value resource drops and zone control opportunities appear on regular cadences, creating natural flashpoints for player competition and temporary alliances.
The world pushes back.
Core Gameplay Loop
The fundamental cycle that drives player engagement in ARALSK 213 creates a self-reinforcing loop of meaningful progression while maintaining tension through scarcity and risk.
1
1
Scout
Gather intelligence on resource locations, enemy positions, and environmental threats to plan efficient operations.
2
2
Acquire
Obtain resources through scavenging, combat, or trade while managing exposure and vulnerability.
3
3
Clash
Engage in inevitable conflicts over limited resources, whether through direct combat or tense negotiation.
4
4
Extract
Successfully transport acquired resources to safety, often the most vulnerable phase of operations.
5
5
Upgrade
Convert resources into improved capabilities through crafting, trading, or base development.
6
6
Expand
Extend operational range, territorial control, or group capabilities until resource pressure forces new scouting.
From need to power.
Endgame & Territory Control
Unlike traditional MMOs with raid bosses or artificial endgame activities, ARALSK 213's late-game content emerges organically from player competition over scarce resources and strategic locations.
Supply Line Control
Established player groups compete for control of key transit routes and resource nodes, creating dynamic territorial conflicts that evolve over time.
Factional Politics
Complex alliance systems emerge as groups balance cooperation against competition, with diplomatic metagame becoming as important as direct conflict.
Content Generation
Player stories and conflicts become self-perpetuating content engines, with reputation systems and territorial markers creating persistent narrative contexts.
Economic Dominance
Control over production facilities and rare resources allows player groups to influence the economic landscape, creating dependencies and power dynamics.
User Experience & Accessibility
ARALSK 213 balances hardcore survival mechanics with thoughtful interface design that maintains immersion while providing necessary information clarity, even under stressful conditions.
Environmental Readability
Interface elements maintain visibility during extreme weather conditions and night cycles without breaking immersion. Critical information remains legible without obscuring the world.
Control Customization
Extensive keybinding options and contextual presets allow players to optimize controls for different scenarios—vehicle operation, combat, inventory management, and building.
Community Protection
Robust reporting tools and anti-griefing systems prevent exploitative behavior while maintaining the core tension of a survival game where conflict is essential.
Clarity under stress.
Technology Foundation
ARALSK 213 is built on a robust technical foundation that balances visual fidelity with performance while enabling the seamless open world and complex systems that define the experience.
Engine & Rendering
Unity 6 with HDRP pipeline for advanced lighting and materials
Custom rendering optimizations for vast open spaces
Proprietary terrain system for the 64+ km² world
Networking Architecture
Custom-built netcode solution optimized for survival gameplay, prioritizing hit registration accuracy and inventory consistency while minimizing desynchronization during complex physics interactions.
Analytics & Security
Comprehensive telemetry stack using PlayFab, Amplitude, and GA4 for gameplay analysis and performance monitoring. Anti-cheat integration protects the integrity of the player-driven economy.
Tools built for iteration.
Performance Optimization
Delivering a seamless 64+ km² world requires sophisticated technical solutions to maintain performance across diverse hardware configurations while preserving visual quality.
Dynamic Streaming
Assets load and unload dynamically based on player position and visibility culling, maintaining memory efficiency while eliminating loading screens entirely.
LOD System
Multi-level detail reduction for distant objects maintains visual consistency at horizon without compromising frame rates. Critical gameplay elements maintain functional representation at all distances.
Performance Targets
Rigorous benchmarking ensures stable 60+ FPS on recommended specifications, with scalable options for both high-end systems and minimum requirement hardware.
Performance is content.
Server Infrastructure
ARALSK 213's server architecture is designed for scalability, regional optimization, and resilience against the unique challenges of persistent open-world environments.
Capacity Planning
Average CCU target: 7,500 players
Peak capacity: 20,000 players
Buffer allocation: +15% for unexpected surges
Regional Distribution
Dedicated server clusters in key regions (CIS, EU, NA, APAC) minimize latency for critical interactions like combat while maintaining cross-region migration capabilities.
Update Management
Patching implemented through Steam depot system for efficient delta updates, minimizing download sizes while ensuring version consistency across the player base.
Close to players, everywhere.
Short-Video Content Strategy
ARALSK 213 capitalizes on short-form video as the dominant discovery channel for new games, with a systematic approach to content creation and distribution that drives awareness and conversion.
Production Volume
50 unique shorts per day during critical 3-month pre-order window
Network of 100+ managed accounts across platforms for distribution
Systematic A/B testing of formats, durations, and hooks
Content Focus
Emphasis on highly shareable moments: tense player standoffs, vehicle physics spectacles, weather system dynamics, and environmental storytelling that showcases the game's unique setting and systems.
Target Metrics
Goal of 1 billion views annually (effective 700M after platform calculation adjustments) creating sustainable discovery pipeline throughout the game's lifecycle.
Velocity over vanity.
Wishlist Conversion Funnel
Our marketing strategy is built around a data-driven funnel that translates massive reach into meaningful player acquisition through measured conversion benchmarks.
0.53%
Click-Through Rate
Percentage of viewers who click through to the Steam page from video content, significantly above industry average of 0.35%
8%
Page→Wishlist
Conversion rate from Steam page visitors to wishlist additions, reflecting strong value proposition and compelling store presence
296.8k
Projected Wishlists
Total wishlists anticipated from 700M effective views through content strategy before factoring influencer/streamer amplification
40%
Purchase Conversion
Expected conversion rate from wishlist to purchase during Early Access period, based on comparable titles in the survival genre
Attention → intent.
Budget Allocation
ARALSK 213's development and marketing budget reflects our strategic priorities: creating a technically solid foundation, driving massive awareness, and maintaining operational efficiency.
Total pre-release budget: $4.12 million
This allocation reflects our strategic emphasis on marketing as a primary driver of success. With 52% of budget dedicated to player acquisition, we ensure that our technically excellent product reaches its full commercial potential rather than becoming an undiscovered gem.
Cost of launch.
Marketing Spend Timeline
Our marketing investment follows a calculated cadence designed to maximize momentum at critical conversion points while maintaining sustainable awareness throughout the product lifecycle.
Key Investment Periods
Early Access Window: $90-130k monthly to drive initial player acquisition and community building
Release Push (T-6 to Launch): $120k monthly for six months to build maximum pre-release momentum
Post-Release Sustainability: $40k monthly to maintain discovery and capitalize on word-of-mouth growth
Channel Mix
Budget allocation across content creation, influencer partnerships, performance advertising, and PR activities adjusts dynamically based on measured performance, with weekly optimization reviews.
Spend where it converts.
Development Roadmap
ARALSK 213 follows a disciplined development timeline with clearly defined milestones that align with our marketing strategy and investment requirements.
1
Vertical Slice
August 2026
Playable demonstration of core gameplay systems with production-quality visuals in a limited area. Used for initial investment discussions and team alignment.
2
Alpha
February 2027
All primary systems implemented with placeholder assets where necessary. Internal playtesting begins with basic balancing and performance optimization.
3
Beta
August 2027
Feature complete with production assets. Closed testing with external participants focusing on balance, stability, and network performance.
4
Early Access
August 2027
Public release at $27 price point. Core experience fully playable with ongoing development of additional features and content based on community feedback.
5
Full Release
August 2028
Version 1.0 launch at $34.99 with all planned features implemented and polished based on Early Access feedback.
6
DLC #1
May 2029
First major expansion at $24.99 (20% discount for Early Access supporters) adding significant new content and gameplay systems.
From slice to ship.
Core Team Structure
ARALSK 213 is being developed by a compact, senior team with targeted outsourcing for specialized work—maximizing efficiency while maintaining consistent vision and quality control.
CEO/Project Manager
15+ years in game development with experience shipping multiple survival titles. Handles business development and team leadership.
Lead Engineer
Specializing in networking architecture and performance optimization for open-world environments. Former AAA studio background.
Technical Artist
Bridging art and engineering to optimize visual systems. Expert in shader development and asset pipeline optimization.
QA Team
Three dedicated testers with experience in survival games, focusing on systems interaction testing and balance verification.
This core team is supplemented by targeted outsourcing for networking implementation, specialized art assets, and content creation. All positions include appropriate compensation indexation and reserves for potential expansion needs.
Small, senior, surgical.
Competitive Positioning
ARALSK 213 enters a competitive landscape of established survival titles by occupying a distinct position that combines the best elements of existing games with unique differentiators.
Primary Reference Points
DayZ: Open-world tension and player encounter dynamics
Rust: Base building and territorial control systems
Escape from Tarkov: Weapon detail and extraction-based risk
Key Differentiators
Where competitors fall short, ARALSK 213 excels through deeper vehicle simulation, more impactful weather systems, more realistic ballistics modeling, and most importantly—a fresh Central Asian setting that breaks from genre conventions.
Our positioning creates natural appeal to experienced survival players seeking a new challenge without alienating potential new entrants to the genre.
Realism × new geography.
Key Performance Indicators
ARALSK 213's success will be measured against clear, achievable targets that align with our investment strategy and market positioning.
Wishlist Targets
259,000 wishlists by full release (after accounting for pre-order conversions), providing a strong foundation for launch momentum.
Pre-order Performance
115,000 Early Access purchases at $27, generating approximately $1.691 million in net revenue before full release.
Investment Recovery
Maximum payback horizon of 3 years, with expected recoup significantly earlier based on projected sales trajectory.
Quality Metrics
Steam review score of 75%+ positive, with refund rate between 10-15% (below genre average).
Clear bars to clear.
Pricing Strategy
ARALSK 213's pricing structure balances value perception against revenue maximization, with strategic discounting to reward early supporters.
Price Points
Positioning Rationale
Early Access pricing sets a premium but accessible entry point that acknowledges the initial investment from early adopters while maintaining perceived value. The full release price increase reflects the completed vision while remaining competitive within the genre.
DLC pricing maintains value perception while rewarding loyalty through targeted discounting for existing players, maximizing attachment rate.
Simple and fair.
Revenue Per Unit
Understanding our actual revenue per copy sold is critical for accurate financial projections and investment planning.
$16.54
Early Access Net
Average net revenue per Early Access sale after platform fees (30%) and projected refund rate (12.5%)
$21.43
Full Release Net
Average net revenue per full release sale after platform fees (30%) and projected refund rate (12.5%)
0.5%
Chargeback Rate
Projected payment failures and chargebacks, already factored into financial reserves
These calculations incorporate conservative estimates for platform fee reductions at volume thresholds, with all projections using the highest fee tier to maintain projection integrity. Regional pricing variations have been weighted according to expected geographic distribution of our player base.
What reaches us.
Pre-Order Revenue Projection
Early Access sales represent a critical revenue milestone that significantly reduces investment risk while providing operational runway for final development phases.
Calculation Breakdown
115,000 projected Early Access purchases
$16.54 net revenue per unit after fees and refunds
$1.691 million total projected net revenue
Conversion Assumptions
Projection based on 40% conversion rate from wishlist to purchase during the Early Access period, consistent with genre performance data and previous title benchmarks.
Influencer Attribution
Model accounts for 10% revenue reduction on purchases attributed to creator codes, maintaining attractive partnership economics while preserving margin integrity.
Post-Launch Purchase Curve
ARALSK 213's sales projection follows a typical front-loaded curve for the genre, with significant early months followed by sustainable long-tail performance.
Month 0 Spike
25% of wishlist conversions occur in launch month, creating a strong initial revenue surge that establishes market position.
Discovery Uplift
Non-wishlist purchases add 20% in M0, declining to 4% by M6 as discovery algorithms normalize.
Intent becomes units.
Six-Month Revenue Projection
Combining our pricing strategy with projected sales volumes yields a clear picture of expected revenue through the critical first six months post-release.
Key Projections
Full release price of $34.99 with 1.15x unit sales multiplier effect from price anchoring and completed feature set
Cumulative net revenue by Month 6: $7.104 million
Combined with Early Access revenue: $8.795 million
Additional Revenue Streams
These projections exclude potential upside from seasonal sales periods, platform featuring opportunities, and bundle inclusion, which typically provide significant additional revenue bursts for titles in this genre.
Based on comparable titles, we expect at least 2-3 years of meaningful sales tail beyond this initial six-month window.
DLC Strategy
ARALSK 213's post-launch revenue strategy includes carefully timed DLC releases that expand the world while maintaining a unified player ecosystem.
Release Cadence
Approximately 10 months between major DLC releases
Expected attachment rate of 35% based on genre benchmarks
First DLC (12 months post-release): $1.528 million net revenue
Early Adopter Appreciation
Permanent 20% discount on all DLC for Early Access supporters, rewarding early commitment while maintaining attractive economics.
Content Philosophy
DLC designed to expand rather than fragment the player base—new regions, mechanics, and options that enhance the core experience without creating "pay-to-win" dynamics or splitting multiplayer pools.
One world, many chapters.
INVESTMENT OPPORTUNITY
Financial Projections & Terms
A meticulously planned investment opportunity with transparent economics and aligned incentives.
Unit Economics
Understanding our revenue per unit is essential for accurate financial modeling and investment decision-making.
$16.54
Early Access Net
Average net revenue per Early Access sale after platform fees (30%) and projected refund rate (12.5%)
$21.43
Full Release Net
Average net revenue per full release sale after platform fees (30%) and projected refund rate (12.5%)
30-20%
Platform Fee Tiers
Declining fee structure based on revenue thresholds, with conservative projections using higher rates
10-15%
Refund Rate
Projected return rate based on genre benchmarks, with financial models using the higher bound
All financial projections include a one-month payment lag from platforms to account for standard settlement periods. Chargebacks and payment processing failures (approximately 0.5%) are factored into our reserve calculations.
After platform & refunds.
Break-Even Analysis
A clear understanding of our break-even point provides confidence in the investment's risk profile and recovery timeline.
Break-Even Calculation
Pre-release expenses: $4.12 million
Net revenue per full release copy: $21.43
Units required for break-even: ~192,000
Early Access Impact
With projected Early Access revenue of $1.691 million, the effective break-even requirement drops to approximately 113,000 additional units at full release—a threshold we expect to cross within the first three months post-launch.
Risk Context
For context, this break-even point represents less than 60% of the median first-year sales for survival titles in our competitive set, providing significant margin of safety.
Sales Funnel Metrics
Our revenue projections are built on a data-driven model with clearly defined conversion metrics at each stage of the customer journey.
1
Content Views
Short-form video views across platforms, with target of 700M effective views
2
Click-Through
0.53% CTR from content to Steam page, significantly above industry average
3
Wishlist Addition
8% conversion from page visitors to wishlist additions
4
Purchase
25% conversion in Month 0, following established decay curve through subsequent months
These metrics are derived from extensive analysis of comparable titles in the survival genre, with conservative adjustments for market conditions. Regular reporting will track performance against these benchmarks, allowing for dynamic optimization of marketing spend and channel mix.
From reach to revenue.
Console Expansion Strategy
While PC represents our primary platform, a carefully timed console release provides significant revenue upside with manageable additional investment.
Release Timeline
Console launch (PS5/Xbox) scheduled for August 2029
12 months after PC full release to ensure stability and feature completeness
Console price point: $39.99 (premium positioning)
Additional Investment
Porting and certification expenses estimated at $330,000, with majority allocated to platform-specific optimizations and certification requirements.
Revenue Projection
Conservative base scenario of 200,000 units with 35% DLC attach rate generates approximately $6.14 million in additional net revenue over 12 months.
New platforms, new peaks.
Server Infrastructure Costs
Our server architecture is designed for cost efficiency while maintaining performance, with dynamic scaling to match player activity.
Hosting Economics
Average monthly cost: $3,036 (120-slot scenario)
Peak load cost: $9,314 (including buffer capacity)
Regional distribution optimized for player base concentration
Security Expenses
DDoS protection baseline of $3,000 monthly, with surge capacity to $10,000 during high-risk periods (launches, major updates) triggered only when needed.
Content Delivery
Game updates distributed through Steam depot system for efficiency, minimizing additional CDN costs while ensuring reliable patch delivery.
Scale when needed.
Telemetry & Analytics Investment
Data-driven decision making requires robust analytics infrastructure, with costs scaling predictably based on player activity.
$2.75
Cost Per Million Events
PlayFab Telemetry pricing for game event tracking, providing detailed player behavior insights
135M
Monthly Event Volume
Projected events per month based on expected player count and activity patterns
$371
Monthly Analytics Cost
Total monthly expense for comprehensive game telemetry at projected player volumes
This investment enables crucial optimization of player experience, retention mechanics, and monetization opportunities. Our analytics stack combines PlayFab's game-specific telemetry with Amplitude for product analytics and Google Analytics 4 for marketing performance tracking.
Measure what matters.
Marketing Investment Details
Our marketing budget follows a strategic cadence designed to maximize impact at critical conversion moments while maintaining sustainable awareness.
Investment Timeline
Key Performance Targets
Wishlists: 300-500k
Social followers: 200-300k
Demo DAU (when available): 20-30k
This investment represents approximately 30% of our total budget, reflecting the critical importance of player acquisition in today's crowded market.
Inputs → targets.
Use of Proceeds
Investment capital will be deployed with clear purpose and accountability, focused on the core areas that drive player acquisition and retention.
Funds will be released according to a milestone-based schedule aligned with our development roadmap, ensuring capital deployment tracks with measurable progress:
Vertical Slice completion: Initial technology validation and gameplay proof-of-concept
Beta milestone: Feature-complete build with ongoing optimization and balancing
Release preparation: Final polish, server infrastructure, and launch marketing push
Every dollar with a job.
Investment Terms
We offer investors a balanced opportunity combining equity ownership with accelerated recoupment, aligning incentives while providing attractive potential returns.
Key Terms
Investment ask: $3.5 million
Initial equity: 25% of company
Post-recoup equity: 10% (steps down after principal repayment)
Distribution frequency: Quarterly from available profits
Investment Structure
Hybrid model that prioritizes capital return while maintaining long-term alignment through residual equity stake, balancing investor need for predictable returns with studio's interest in maintaining control after successful delivery.
Detailed term sheet available in data room with complete governance provisions, information rights, and exit mechanisms.
Aligned on upside.
Recoupment Structure
Our investor-friendly recoupment model prioritizes capital return while maintaining fair incentives for all stakeholders.
Recoup Pool
70% of distributable profit allocated to investor recoupment, providing accelerated return of principal investment.
Pari Passu Distribution
All investors recoup proportionally to their contribution, ensuring fair treatment regardless of investment size.
Return Cap
Maximum investor return of 1.5× principal during recoupment phase, balancing upside potential with development team incentives.
Equity Step-Down
Once principal is fully recouped, investor equity reduces from 25% to 10%, with subsequent dividends paid according to new ownership percentages.
Fair, fast, finite.
Projected Payback Timeline
Based on our sales projections and recoupment structure, investors can expect accelerated return of capital followed by ongoing dividend income.
Key Milestones
Target full recoupment: Q4 2028 (approximately 15 months after Early Access launch)
Maximum recoupment horizon: 3 years (conservative worst-case scenario)
Post-recoup profit distribution: 70% dividends / 30% retained for ongoing operations and future development
Long-Term Value
Beyond initial recoupment, investors maintain a 10% equity stake in a studio with established IP, player base, and revenue streams from both the core game and future expansions.
This structure creates alignment around both short-term execution and long-term value creation.
When cash returns.
Performance Scenarios
To provide clarity on potential outcomes, we've modeled three scenarios based on varying market reception and execution quality.
Pessimistic
Lower-than-expected wishlist conversion, weaker content virality, and increased competitive pressure lead to extended recoupment timeline but still achieve break-even within 24 months.
Base Case
Performance aligned with projections in this document, achieving full recoupment within 15 months and establishing sustainable long-term revenue stream.
Optimistic
Higher-than-projected conversion rates, strong content performance, and positive streamer adoption create accelerated recoupment and significant upside potential.
Levers & limits.
Risk Assessment
Transparent evaluation of potential challenges allows for proactive mitigation and appropriate risk pricing.
Technical Risks
Schedule delays, performance issues on minimum spec hardware, networking challenges in high-CCU scenarios, and potential anti-cheat circumvention attempts by malicious actors.
Operational Risks
Server capacity spikes during launch periods, DDoS attacks targeting game infrastructure, and rapid scaling requirements for unexpected success scenarios.
Market Risks
Competitive release windows, review score variability, potential controversy or negative PR, and evolving platform policies regarding survival game mechanics.
Known unknowns.
Risk Mitigation Strategies
We've developed comprehensive contingency plans for identified risks, with both preventative measures and response protocols.
Technical Safeguards
Rigorous profiling and performance testing on minimum spec hardware throughout development. Progressive capacity testing with increasing CCU simulations. Multi-layered anti-cheat approach combining client and server validation.
Infrastructure Resilience
Auto-scaling server architecture with substantial headroom. Tiered DDoS protection with on-demand surge capacity. Geographic distribution of critical services to prevent regional outages.
Market Positioning
Phased media spending to optimize for shifting competitive windows. Extensive playtesting with target demographic. Community-focused development with transparency to build goodwill buffer.
Plan B on paper.
Investor Reporting
Transparency is a core value of our investor relationships, with comprehensive and regular reporting on key performance indicators.
KPI Dashboard Elements
Acquisition Metrics: Wishlist additions, follower growth, CTR, conversion rates, refund percentages
Quality Indicators: Review scores, player sentiment analysis, session length trends
Financial Performance: Revenue by platform, marketing ROI, recoupment progress
Operational Metrics: Server stability, peak CCU, technical incident frequency
Reporting Cadence
Weekly updates during critical launch periods, transitioning to bi-weekly during stable operations. Quarterly financial reports aligned with distribution payments. Annual strategic reviews for long-term planning.
Transparency by default.
Next Steps
We invite qualified investors to explore this opportunity further through our structured engagement process.
Immediate Actions
Request access to our comprehensive data room containing detailed financial models, technical documentation, and playable build
Schedule a live demonstration with our development team to experience the current vertical slice
Review expanded market analysis and competitive positioning documents
Contact Information
Email: [email protected]
Website: www.tisergames.com
Our team is available for immediate follow-up discussions and live demonstrations this week.
Let's talk timing.